C-Level Executive & Value Architect
CEO | COO | CFO für GreenTech, SaaS & HighTech Manufacturing
"Should results fall short of market expectations, I bring your business model back on track—both operationally and strategically.""
Transformation
Strategic leadership for sustainable corporate transformation and value enhancement
Scaling
Identifying market opportunities, scaling business models, and strengthening market position
Bridge Vacancies
Taking over leadership roles with or without statutory responsibilities
Financial investors
Connection between companies and financial investors for value creation and sustainable partnerships
Private Equity
Strategic and operational support for sustainable value creation and achieving investment objectives
Companies
Impulse and coaching for sustainable transformation, value creation, and growth
Growth is good. Scalable, profitable growth is better.
"Making companies not just bigger, but more valuable during phases of rapid expansion requires more than operational hustle: It demands strategic clarity and executive discipline.
As a CEO, COO, or strategic partner, I guide technology and industrial companies to expand their market position sustainably—without sacrificing profitability. Working closely with shareholders and private equity investors, I establish structures that endure beyond the moment, building the foundation for long-term enterprise value."

Subjects

Transformation/ Value Creation
- Sales and Operational Excellence
- Bridging vacancies
- Restructuring
- Scale-up
- Organic and inorganic growth
M&A
- Commercial Due Diligence
- M&A Buy & Build
- Post Merger Integration
Industries

- GreenTech and Energy sector
- High Tech and SaaS
- DefenceTech and Cybersecurity
- Manufacturing companies
Francisco Baraona
Experienced CEO and COO with a clear focus on value creation. I guide technology and industrial companies through critical growth and turnaround phases.
My strength lies in combining strategic foresight with operational execution: driving scalable business models, optimized margins, and a corporate culture that embraces change as an opportunity.
